CHICAGO—If Scott Frost coaches up Nebraska football as well as he introduced himself to the Big Ten media on Monday, look out.

The new Cornhusker mentor not only won the press conference. He won it over six other coaches and commissioner Jim Delany, who all shared their thoughts at the opening session of the two-day event at the Downtown Marriott.

“When I sit in my office with recruits, in this first recruiting cycle, the parents all remember Nebraska as Nebraska,’’ he said. “A lot of the kids don’t remember that. It’s our job to change that. It’s our job to make sure that the new generation remembers Nebraska for what it is and what it should be.’’

Matter-of-fact. Sincere. Low-keyed. On point. Frost seems to have a very firm grasp on being CEO and communicator as well as head coach.

“Nebraska stood for a lot of things when it was great,’’ he said. “It was an organization of integrity and character—unity, unity across the whole state. We used to build it from within by developing players better than anybody else. We went out and recruited good players that were hungry and had upside and got to work in the best strength and conditioning program in the country, with the best nutrition program in the country, best academic support in the country, best life skills development in the country. Went out and got a bunch of walk-ons from Nebraska and from the Midwest that were hungry that were put into the same type of program and developed them, too, and by the time they were sophomores, juniors and seniors they were contributing.’’

Sounds good.

“The program used to reflect the people of the state,’’ he continued. “Nebraska’s best asset is its people. It has unbelievable people that are hardworking, blue-collar people that are going to care about each other. That’s what we’re trying to get back to in our program, and that’s the way that we’re going to build it to try to make it have sustained success.’’

That ought to get the farm boys fired up. If Frost can find some lads who can block and tackle—and recruit some outside skill the way his mentor, Tom Osborne did. . .

We’ll find out in a few years.


These media days are usually so sunny. That was particularly true at this year’s Big Ten kickoff—which was relatively devoid of burning issues. No major scandals. No momentous broadcasting contracts bringing in big dollars at a scheduling price.

Commissioner Delany, who opened things, even managed to put a bright spin on the 2017 season, which ended with Ohio State bemoaning being left out of the College Football Playoff. The rest of this article is available to subscribers only – to become a subscriber click here.