I was a having a beer—a Pabst Blue Ribbon, to be specific—with friends after a round of golf, and one of the guys made a wisecrack about my beer of choice. As if PBR is inferior because it’s less expensive, is not available wherever beer is sold and because it doesn’t air entertaining and clever ads on television.
“You’re drinking Bud Light,” I replied, “and you’re making fun of PBR?’’
Here’s the difference: Bud Light has better marketing. PBR tastes better, in my humble opinion. (Even that `Light’ thing is misleading. Bud Light has 110 calories, PBR has 144. It’s not a Diet Coke deal.)
And yet there’s a perception that Bud Light (and Miller Light and Budweiser) are better than PBR.
Which brings me to Michigan State, which might be the PBR of the Big Ten East. The rest of this article is available to subscribers only – to become a subscriber click here.